Vignaioli Contrà Soarda has partnered with environmental start-up Carbon Jacked to do things differently and fight climate change with the launch of Europe’s first carbon negative wine. Together, they are raising the bar in winemaking, bringing the world a spicy, fresh and well-structured blend of Merlot and Marzemino Nero that also pairs perfectly with the environment. This wine has a distinctive taste and branding by choice, representing the team’s creativity and their commitment to producing a sumptuous wine that protects, rather than harms, our planet. Tired of stylized green leaves, false sustainability claims and an old-fashioned approach to winemaking, the team rigorously analyzed the production process, from grape to glass, to fully understand the associated greenhouse gas emissions and take concrete actions to reduce them. In doing so, they have offered their customers an exquisite wine that truly fights climate change. This is just the first step in a collaboration that will see Contrà Soarda and Carbon Jacked work together to further improve the sustainability of Contrà Soarda’s operations, helping them to be an example of leadership in the wine industry.